Day Ten

Notes

Herbert Matter
-Swiss born photographer and designer
- important for us because of his use of imagery, objected imagery and scale shift
- Swiss Tourism did posters of
- 1936 comes to USA people like him because he's like a regular guy
- Made Ad for Kular(sp?) chair ad
- 1956 made more chair posters

Lester Beall 1903 -1969
- Kansas city native and gets a degree in Chicago.
- Works as a designer but mostly self taught
-Moves his studio to New York and becomes very involved in corporate design (like Madmen)
- he really likes visual contrast / elements / arrows / dots/ diagonals lines
- /// 1935 Pioners in peoria
- /// rural electrification administration 'running water' poster
- /// rural electrification administration 'two people with american colors'
- He uses negative space very effectively
- /// WPA exhibition nov 28 - dec 10 1938 poster

WPA
- public awareness posters become super popular
- Also produced calendars
- Their graphic posters were very simple but still had depth

KEY
/// art the person did

Personal Thoughts
Today we watched a movie on 1900 American design and how swiss influenced it significantly. The movie went over Herbert Matter's life. Matter was really interested in photography. Alvin Eisenmann admired Herbert Matter and became a professor in Yale University in graphic design. It was interesting to learn the first graphic design education programs in America. To see Herbert Matter's life is really remarkable all the things he was able to accomplish. Out of all his accomplishments I most enjoyed listening and learning about his concept of design and use of imagery. I also liked seeing the development in the logo design, process work, and branding with the New Haven Railroad.

Motion design! This is the first time where we touch on film and how it involves with advertisement. His film making was very experimental. Advertising and making it into art. As a photographer I really enjoyed this movie. Matter really has a gift to speak the visual language.


Questions
Matter inspired many other artist. But who did Matter look up for inspiration for his art?